New light washes over the land. Fields and hills, hedges, roads. Ordinary England. Then it touches something else. A heady tangle of green and white blossom, organic and unruly. A cacophony of birds. Meadowland. Pools of water, trickling streams.

For Spring 26 we have partnered with Knepp Wilding in Sussex. Together we’ve created a fragrance that emulates the rewilded landscape fostered here for a quarter of a century.

We begin at dawn, with the luminous freshness of spring. A citrus accord of lemon, bitter orange and petitgrain shimmers – then hums into life with timut pepper and ginger root, like insects rising into the sun.